Shopify is a powerful e-commerce platform that lets you set up your online store, target your customers and sell at incredible speed.
They also provide some basic built-in reports and analytics, that can be a good starting point when it comes to analyzing your data.
However, their reporting options are limited, and if you require customized analytics and reporting, it is better to use external data tools that integrate well with Shopify.
In this article, we'll show you how to customize your Shopify reports and automate your e-commerce analytics with Intersect.
But first, let’s quickly glimpse over what’s available in Shopify.
Shopify analytics and reports
Your first step into Shopify analytics should be to check your Overview dashboard, which is located under the Analytics tab.
This dashboard allows you to monitor simple metrics. You can analyze how your store is performing across sales channels and within different date ranges. This lets you catch up on your sales, orders, and visitor data very quickly.
This dashboard hosts the most important analytics, so store owners should look at these insights on a daily basis.
Here are some things that you can analyze with this dashboard:
- Track abandoned cart rates
- Compare different sales channels
- Analyze where your customers are coming from
- Identify your most popular product
- Compare sales channels in different time periods
Basic Shopify Reports
Next, you can utilize basic Shopify reports that will help you understand your customers' buying habits. To access these reports you navigate from Analytics to Reports, as shown below:
Based on your plan, you can access different reports like:
- Sessions over time
- Top online store searches
- Customers over time
- Returning customers
These reports are really simple and contain important data about your customers’ buying behavior. The detailed breakdown of these plans and the reports they include won’t be covered in this article but you can find out more from Shopify’s official pricing table.
Advanced Shopify reports
The built-in Shopify reports are very straightforward, and you can easily analyze things like sessions over time, new vs returning customers, popular marketing channels, or top search results.
There is a problem with that: These reports only provide one piece of information.
What happens when you want to add additional variables to these reports and see if you have more returning visitors on specific pages or from different campaigns?
What happens when you want to merge external data with your Shopify data and analyze overall performance?
With Intersect, this is simple!
Intersect is an external tool that allows you to carry out a series of data transformations that can be summarized in a clear, easy-to-understand report or a dashboard. And the best part is, you can seamlessly integrate Intersect with your Shopify account to enhance the analytical power of your current system.
Let’s look at one Data app that was built with Intersect and Shopify.
Identify Loyal Customers
In intersect, you can build a Data App with dynamic analytics that can be used over and over again. For example, the following app uses a simple filter block with interactive inputs to identify loyal customers based on your company’s current or changing criteria.
First, we effortlessly import our Shopify customers data into Intersect with just a few clicks using the ‘Import from Shopify’ block.
Next, you can add a variety of blocks to clean, transform or analyze your data but for this example let’s just add a powerful filter block that will identify loyal customers by filtering according to what we qualify as “loyal.”
This block allows us to filter our data with one or multiple filters across one or multiple columns. Toggling the in-app interactivity of the filter inputs will allow users to change or update these filters later when the criteria for “loyalty” or your analytics goals in general, change.
From here you can add more processing blocks or visualize your data. And once the data app is built we can publish and run.
Now, after very little work, this published Data App can be used to automatically pull data from your Shopify to be processed, presented, and shared in an easy-to-understand, code-free dashboard.
Analytics platform vs Shopify reports
As we’ve discussed, Shopify provides a variety of reports that can be used to analyze your performance and make better data-driven decisions.
However, E-Commerce owners understand that their data might be stored in multiple places and often require more comprehensive reports to better understand and improve upon their overall performance.
You should resort to an analytics platform when:
- Your basic Shopify reports aren’t sufficient, and you need to make cross-comparisons between multiple variables
- Your data is housed in multiple sources, making it tedious to combine and merge into a single platform
- You need to aggregate your data in many shapes or forms
- You need to notify your manager of daily changes in your data, through emailed reports
So don’t limit yourself to the generic, take-it-as-it-comes, Shopify-generated analytics. Let your creative insight run wild and get exactly what you need from your sales data with the limitless customization of Intersect Data Apps.