Successful Shopify store owners know this: Analyzing data is a key activity that directly impacts the bottom line.
With insights that are backed by data, data-driven managers can make informed decisions without relying on their gut.
However, excuses such as “we don’t know where to start” or “our data is in so many places” or “we still don’t have a dedicated team for that” prevent many teams from realizing the true potential of their data.
We're going to help ease some of the stress surrounding these excuses by showing you four easy-to-analyze reports that will help you increase sales.
Boost sales with these Shopify reports
Site searches report
Analytics > Behavior > Top online store searches
If your website contains a search bar, analyzing your site searches should be a high priority for you.
Identifying trending products and reshaping your page based on what your customers are searching for is crucial for improving your customer experience.
Shopify’s “Top online store searches” report makes this easy. This is one of the “Behavior” reports used for analyzing customer interaction with your shop.
Plus, with this report, you can learn more about how your customers are talking about your products.
Acquisition by source/medium report
Analytics > Acquisition > Sessions attributed
You can find the “Sessions attributed" report under the Acquisition reports. Within this report, you can apply filters to analyze different top-of-the-funnel sources like paid ads, organic search, affiliates etc.
Analyzing this report in a timely manner will help you plan your campaigns better to optimize those that are effective, and quickly ditch the ones that are not.
Sessions by device
Analytics > Acquisition > Sessions by device
Understanding how your customer’s shop is crucial.
With Shopify's "Sessions by device" report you can find out which devices your customers use to do their online shopping.
According to TrueList Over 50% of customers will stop visiting an e-commerce site because of its lousy mobile experience.
So tracking the devices that your customers use most is vital in order to provide the best customer experience. Consequently, you will build customer confidence in your site, resulting in higher sales and avoid losing customers from something as seemingly inconsequential as website formatting.
New vs returning visitors report
It’s important to analyze new vs returning visitors because they have different behaviors and should be approached accordingly.
According to a recent study by Barilliance, returning visitors add 65.16% more products to their carts than new visitors. Additionally, the data shows that returning visitors will have a 75% higher chance of making a purchase than new visitors.
Using the “First-time vs returning customer sales” report in Shopify, you can quickly identify your visitor’s breakdown. Then, based on that you can choose to adjust how your page interacts with future returning and new customers.
You may add discount pop-ups or other incentives to engage new visitors, or personalize the experience for your returning customers.
Next frontier: Shopify automation
It’s pretty obvious that using Shopify reports will help you make data-driven decisions that will greatly impact your business.
These built-in reports, however, only provide a single piece of information, and it is difficult to customize them.
It is sometimes necessary to filter data based on unique parameters, combine different variables, and run those reports at a specific time.
In those cases, you can resort to external data analytics platforms that integrate well with Shopify.
One platform that can help you do that is Intersect.
With Intersect, you can easily:
- Pull your Shopify data;
- Explore your data;
- Perform different calculations; and
- Create custom, interactive reports outside of Shopify.
The reports that you can build with Intersect are interactive and can auto-refresh at a specific time. This means that other team collaborators can interact with the reports, and the latest data will be available to them at any time.