An Executive’s Guide to Data Science.

This is a practical, tactical guide to using machine learning to predict the business outcomes you most care about.
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CHAPTER

1

Introduction

Machine learning is transforming every industry by changing how we use our data.

How exactly?

Your data is a hidden record of your businesses strengths, weaknesses, and greatest opportunities, but run-of-the-mill dashboards and analytics miss most of it, leaving you reacting to a simplified summary of the past. In the age of big data, machine learning uses the richness of your historical data to bring you actionable predictions of the future.

Machine learning helps businesses to:

  • Predict customer behavior months in advance;
  • Run simulations that reveal key insights in a marketing campaign before it launches;
  • Find the best opportunity in a sea of options.
Amazon, Netflix and Google use Customer Behavior Data to Drive Revenue.

This is a practical, tactical guide to using machine learning to predict the business outcomes you most care about. We’ll show you how to do it quickly, cost-effectively, with the team you have today.

We’re a team of MIT and Stanford engineers and we’ve guided data teams in companies ranging from Amazon to small businesses.

We built this book to help founders and domain experts to start with machine learning easier, faster, while still maintaining good accuracy and quality of the machine learning models.